The VIRTUAL world has arrived and there is a new dimension in BRAND PROTECTION!

The META World, NFT, Crypto, Blockchain and Gaming provides for an online experience perhaps more exciting than the current real world. In the virtual marketplace there are newly created brands, transformed brands from the real world to the virtual world, new crypto currencies and all these valuable components can be seen as DIGITAL ASSETS.

DIGITAL ASSETS may very well become highly valued commodities and there is a genuine belief that these DIGITAL ASSETS will become more valuable than the most famous real world brands. 

Trademark protection is a means that does allow for digital assets, such as Brands to be protected in the real world even though they are only in the virtual world. These branded virtual items will be bought and sold in the virtual world with virtual token currencies. 

From a personal perspective I have been attending innovation and entrepreneurial showcases for over 20 years and while I was excited and optimistic about the new innovative trends, I did consider that the presented trends would never eventuate into anything significant. Well it’s happened. Our Virtual World has arrived and it is a new frontier for entrepreneurs to create, protect and grow value in Digital Assets.

That is why I have now specialised and focussed in supporting the emergence of DIGITAL ASSETS, such as Virtual Brands, via my real world trademark protection, copyright counsel and general Intellectual Property advice. 

The Virtual World has no borders, yet the real world does. So the only traditional trademark aspect is selecting the countries for trademark protection. Perhaps focussing on the user’s demographics is a suitable country decision process.

Protecting Digital Assets is now important and undoubtedly will become even more essential as the Meta brands become mega popular.

Protecting your virtual brands now. Simply email Brian – brian@trademark.ventures and get started.